crm客戶關(guān)系管理系統(tǒng)的基本架構(gòu)是什么？
crm客戶關(guān)系管理系統(tǒng)是幫助企業(yè)管理客戶關(guān)系的軟件系統(tǒng)，一個(gè)完整、有效的crm系統(tǒng)應(yīng)當(dāng)包含以下四人子系統(tǒng)：crmcrmcrmcrm
1、crm系統(tǒng)包含客戶合作管理系統(tǒng)
crm系統(tǒng)（客戶合作管理系統(tǒng)）要突出以客戶為中心的理念，首先應(yīng)當(dāng)使客戶能夠以各種方式與企業(yè)進(jìn)行溝通交流，而crm系統(tǒng)（客戶合作管理系統(tǒng)）就具備這項(xiàng)功能
2、crm系統(tǒng)包含業(yè)務(wù)操作管理系統(tǒng)
企業(yè)中每個(gè)部門(mén)都需要與客戶進(jìn)行接觸，而市場(chǎng)營(yíng)銷(xiāo)、銷(xiāo)售、客戶服務(wù)部門(mén)與客戶的接觸最為頻繁，因此，客戶關(guān)系管理銷(xiāo)售、客戶服務(wù)與支系統(tǒng)需要對(duì)這些部門(mén)提供支持，業(yè)務(wù)操作管理系統(tǒng)便應(yīng)運(yùn)而生。業(yè)務(wù)操作管理系統(tǒng)主要實(shí)現(xiàn)了市場(chǎng)營(yíng)銷(xiāo)、持等二種其木功能
3、crm系統(tǒng)包含數(shù)據(jù)分析管理系統(tǒng)
數(shù)據(jù)分析管理系統(tǒng)主要實(shí)現(xiàn)數(shù)據(jù)倉(cāng)庫(kù)、數(shù)據(jù)集市、數(shù)據(jù)挖掘等工作，在此基礎(chǔ)上實(shí)現(xiàn)商業(yè)智能和決策分析。此系統(tǒng)主要負(fù)責(zé)收集、存儲(chǔ)和分析市場(chǎng)、銷(xiāo)售、服務(wù)及整個(gè)企業(yè)的各類(lèi)信息，對(duì)客戶進(jìn)行全方位的了解，為企業(yè)市場(chǎng)決策提供依據(jù)，從而理順企業(yè)資源與客戶需求之間的關(guān)系，提高客戶滿意度，實(shí)現(xiàn)挖新客戶、支持交叉銷(xiāo)售、保持和挽留老客戶、發(fā)現(xiàn)重點(diǎn)客戶.支持面向特定客戶的個(gè)性化服務(wù)等目標(biāo)。crmcrmcrmcrm
4、crm系統(tǒng)包含信息技術(shù)管理系統(tǒng)
考慮到crm（客戶合作管理）的各功能模塊和相關(guān)系統(tǒng)運(yùn)行都由先進(jìn)的技術(shù)進(jìn)行保障，對(duì)于信息技術(shù)的管理也成為CRM系統(tǒng)成功實(shí)施的關(guān)鍵。crmcrmcrmcrm
crm客戶關(guān)系管理系統(tǒng)的基本架構(gòu)是什么？
cm客戶關(guān)系管理系統(tǒng)的出現(xiàn)給企業(yè)帶來(lái)的便利，完整的crm客戶管理系統(tǒng)由客戶合作管理系統(tǒng)、業(yè)務(wù)操作管理系統(tǒng)、教據(jù)分析管理系統(tǒng)、信息技術(shù)管理系統(tǒng)四個(gè)子系統(tǒng)構(gòu)成基本架構(gòu)。
根據(jù)數(shù)字化轉(zhuǎn)型網(wǎng)（搜索欄輸入：中國(guó)數(shù)字化轉(zhuǎn)型網(wǎng)，即可了解詳情）的資料，crm是企業(yè)數(shù)字化轉(zhuǎn)型非常重要的一環(huán)。數(shù)字化轉(zhuǎn)型網(wǎng)有大量的關(guān)于crm的資料和方案，比如介紹crm的定義、crm的功能、crm的價(jià)值、crm的優(yōu)秀案例、crm與SCRM區(qū)別等等知識(shí)，找數(shù)字化轉(zhuǎn)型資料上數(shù)字化轉(zhuǎn)型網(wǎng)。若您對(duì)crm數(shù)字化感興趣，想和更多對(duì)企業(yè)crm數(shù)字化的感興趣的同道者們進(jìn)行交流，也可關(guān)注第五屆華東CIO大會(huì)&2023中國(guó)數(shù)字化轉(zhuǎn)型展，搜索欄輸入：華東CIO大會(huì)，即可了解報(bào)名和參會(huì)詳情！crmcrmcrmcrm
本文為科普類(lèi)文章，不作為選擇建議或投資建議。
翻譯：
crm Customer relationship management system is to help enterprises manage customer relationship software system, a complete and effective crm system should contain the following four subsystems:crmcrmcrmcrm
1. crm system includes customer cooperation management system
crm system (Customer cooperation management system) To highlight the concept of customer-centric, first of all should enable customers to communicate with the enterprise in various ways, and crm system (customer cooperation management system) has this function
2. crm system includes business operation management system
Every department in the enterprise needs to contact with customers, and marketing, sales, customer service and customer service departments are the most frequent contact with customers, so customer relationship management sales, customer service and branch systems need to provide support for these departments, business operations management system came into being. The business operation management system mainly realizes two kinds of functions such as marketing and holdingcrmcrmcrmcrmcrmcrmcrmcrm
3. crm system includes data analysis management system
Data analysis management system mainly realizes data warehouse, data mart, data mining and other work, on this basis to achieve business intelligence and decision analysis. This system is mainly responsible for collecting, storing and analyzing all kinds of information about the market, sales, service and the entire enterprise, to have a comprehensive understanding of customers, to provide a basis for enterprises to make market decisions, so as to straighten out the relationship between enterprise resources and customer needs, improve customer satisfaction, achieve new customers, support cross-selling, maintain and retain old customers, and find key customers. Supports goals such as personalized service for specific customers.crmcrmcrmcrm
4. crm system includes information technology management system
Considering that the functional modules of crm (Customer cooperation management) and the operation of related systems are guaranteed by advanced technology, the management of information technology has also become the key to the successful implementation of CRM system.
The appearance of cm customer relationship management system brings convenience to enterprises. The complete crm customer management system consists of four subsystems: customer cooperation management system, business operation management system, data analysis management system and information technology management system.crmcrmcrmcrm
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